Gamification: Why are marketers getting it so wrong? has an interesting article “Gamification: Why are marketers getting it so wrong?“. Written from a marketing perspective, the article highlights some problems with jumping on the gamification bandwagon, and suggests possible solutions.

Just as with any other over-hyped topic, gamification needs care and understanding to work effectively. If you are not a gamification expert yourself, find and partner with people who really know how to make it work.

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